London Calling (The no imitation zone)

aControlledSubstance online exclusive:

Rick Shultz  photographs the London flat he and designer Jimmie Karlsson share with their cats  Christy & Phoenix. Then we play a game of “10 Questions with Jimmie.”


10 Questions with Jimmie

aCS: How would you describe your design aesthetic?

Jimmie Karlsson: Fun, unexpected and imperfect. A mix with old and new.



aCS: Is it/is it not particularly English?

JS: I think it is very London. But also quite New York, where we have a lot of clients.  Our furniture is defenitly not Swedish, although  both Martin and I are Swedish.



aCS: Do you consider yourself a designer, an artist, a furniture maker?

JS: I’m a furniture designer and interior designer. Some people think I am an artist. I paint on furniture, but I don’t really consider myself an artist.


aCS: What motivates you?

JS: Every day life. Positive people and my passion for interiors. 


aCS: What is your formal training?

JS: I haven’t  a design degree. I studied art in Sweden before moving to London in 1998. It was always a hobby that turned into an unplanned business in 1994. So here we are!


aCS: What bores you?

JS: Arrogance. Copycats. Pretentious people. Negativity.

aCS: The copycats are too busy being beige. You needn’t worry. Yet!


aCS: What is style?

JS: The freedom to express ourselves and shape the life we live.

aCS: An answer after my own heart, Jimmie!


aCS: What is luxury?

JS: To be able to do what you love to do and get paid for it.

aCS: Amen to that brother. Long live SWEA!


aCS: Who/what are your influences?

JS: It comes from every day life. The streets, news, art, people, music, travel… 


aCS: What is your favorite object to design/conceive/produce?

JS: My favourite thing is to do an interior design job for a client who gives us free rein  to create.

Jimmie Karlsson and Martin Nihlmar are the London based JimmieMartin  furniture design firm. The duo along with partner Sally Anne McCoy compose the interior design firm Jimmie Martin and McCoy

All images are the sole property of aContolledSubstance.com and courtesy of Rick Schultz at rickschultz.co.uk. They may not be used in any manner without express consent. All links must credit both parties above.

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